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In the heart of Phoenix, small businesses are booming - construction firms in Gilbert, med spas in Scottsdale, HVAC shops in Tempe, and marketing agencies popping up like saguaros after rain. But with growth comes pressure, and that pressure often lands squarely on the sales team. So, naturally, business owners start looking at numbers . Only problem? Not all numbers are created equal. Vanity Metrics: The Mirage in the Desert Let’s get this out of the way: if your dashboard l

Phoenix Is Full of Competitors - But Which Ones Actually Matter? You hear “know your competition” all the time. But how do you actually  figure out who they are - especially in a crowded, hyper-local market like Phoenix? Too many small business owners guess. Or worse, they try to copy whoever shows up first on Google. Here’s a better way: A step-by-step framework, a real case study from Asana, and a local playbook you can use right now. What “Identifying Competition” Actually

You know that feeling when someone follows up just enough to stay on your radar, but not enough to make you block their number? That’s the sweet spot. And most small businesses are either way off to the left (totally forget to follow up) or way off to the right (might as well be texting, emailing, and calling all in the same hour). If you're running a business in Phoenix, you already know how competitive things are getting - whether you’re in plumbing, IT, home remodeling, or

Let’s clear something up: Being a sales leader isn’t about hovering over your reps, refreshing dashboards, or quoting Glengarry Glen Ross at meetings. In small businesses - especially here in Phoenix where most teams are lean - the role of a sales leader is less about pressure and more about clarity. Yet a lot of small business owners fall into the same trap: “I need someone to lead sales.” Translation: “I need someone to fix this without me.” But great sales leadership doesn